Marketing Communication Ph.D. Track

Required Methodology Courses

COMM 301: Investigation of Special Topics: Introduction to Research Methods (may be waived with methods background)
COMM 302: Research Methods
COMM 303: Advanced Communication Research Methods
COMM 305: Theory Construction and Research Design
COMM 401: Proseminar in Communication Research
MKTG 403: Quantitative Models in Marketing

Directed Research Requirement

COMM 490: Seminar and Directed Research in Communication

Required Common Theory Courses (at least 2 of the 3)

COMM 330: Mass Communication Theory
COMM 310: Persuasion Theory and Research
COMM 320: Interpersonal Communication

Required Core Theory Courses (4 courses)

MKTG 315: Market-Driven Management
COMM 331: Seminar in Mass Communication Research
MKTG 402: Advanced Seminar in Buyer Behavior
COMM 480: Seminar in Marketing Communication

Emphasis Area Courses (at least 5 of the following)
Common or Core Theory Courses not used to fulfill requirements above may be used to fulfill this requirement.

COMM 315: Communication Campaigns
COMM 351: Seminar in Nonverbal Communication and Persuasion
COMM 402: Topics in Applied Communication Research
MKTG 410: Seminar in Theory and Practice in Marketing
MKTG 350: Marketing Research and Information Systems
MKTG 340: Integrated Marketing Communications
MKTG 325: Marketing for Global Competitiveness

Students without MBA must take at least 1 of the following 2 courses:

ACCT 321: Financial Accounting and Reporting
FNCE 301: Financial Management