Curriculum Vitae
Dept. of Communication Sciences
Box U-85
850 Bolton Rd.
University of Connecticut
Storrs, CT 06289-1085 USA
TEL: (860) 486-4383
FAX: (860) 486-5422
e-mail: LESLIE.SNYDER@UCONN.EDU
Ph.D. Stanford University, Communication, 1986.
Dissertation: "Learning and acting in a health communication campaign: Teaching rural women to prevent infant dehydration through diarrheal disease control in The Gambia, West Africa."
M.A. Stanford University, Communication, 1983.
B.A. State University of New York at Albany, 1978, Magna Cum Laude. Mathematics, Interdisciplinary: Government and Media.
Visiting Student, University of Copenhagen, 1978.
2004-present Professor of Communication Sciences, University of Connecticut. Tenured.
Principal Investigator and Director, Center for Health Communication & Marketing, and CDC Center of Excellence in Health Marketing and Health Communication (2005-present)
Academy of Global Economic Advancement, UConn. (1999 - present)
Center for Health & HIV Intervention & Prevention (2001 - present)
Center for Survey Research & Analysis, UConn. (1997 - present)
Institute of Public & Urban Affairs (1999 - 2003)
1992-2004 Associate Professor of Communication Sciences, University of Connecticut. Tenured.
Section Head, Communication Processes. (May, 2001-March, 2003)
2000 Visiting Lecturer, Communication, Fontys University, Eindhoven, The Netherlands (Fall semester.)
1993 Visiting Professor, Communication, Hebrew University, Jerusalem, Israel. (Fall semester.)
1986-1992 Assistant Professor, University of Connecticut.
1988, 1989 Visiting Fellow, East-West Center, Honolulu, Hawaii. (Summers.)
1982-1985 Research Assistant for the Mass Media and Health Practices Project, Stanford University. U.S. Agency for International Development (USAID)-sponsored evaluation of mass media health education campaigns promoting oral rehydration therapy in Honduras, Central America, and The Gambia, West Africa. Data processing, analysis and reporting.
1984 Field Director, The Gambia, West Africa. USAID-sponsored Mass Media and Health Practices Project. Coordinated six months of village-based research and questionnaire design, staff training, and supervision.
1984 Project Coordinator, Stanford -- World Health Organization Health Communication in Developing Countries Project, Stanford University. Interviews with health communication specialists in the U.S., Kenya, Geneva, Rome, & Paris.
1982 Researcher, Stanford University. Adolescent survey in Belize, Central America, on communication patterns and political knowledge. Survey design, administration, and data analysis.
GRANTS
Principal Investigator. Creation of Center of Excellence for Health Communication & Marketing, Centers for Disease Control, 9/30/2005-9/29/2008. 1 P01 CD000237-01. Year 1 total budget: $1,295,805. Total 3 year budget: $3,861,833.
Principle Investigator, Project 1, Project #1 - HIV Prevention Computer Game for Urban Minority Emerging Adults. 3 year Direct cost: $898,021; total costs: $1,326,192.
Co-principal Investigator, Project #2: A Site-based Social Marketing Intervention to Prevent Party Drug Use with Urban Youth. 3 Year direct costs: $490,101.
Director, Scientific Core 3 year direct costs: $718,412; 3 year total costs: $1,060,090.
Director, Administrative Core $537,192.
Investigator. Syntheses of HIV Risk Reduction Research. National Institute of Mental Health. 2002-2007. Blair Johnson, P.I. $2,071,081.
Principal Investigator. Natural Experiment on TV Liquor Ad Effects. National Institutes of Health, National Institute of Alcohol Abuse and Alcoholism. 1R01AA11551. 9/1/97- 8/30/04. $2,000,000.
Principal Investigator. Meta-analysis of the impact Non-CCP campaigns on Family Planning. U.S. Agency for International Development & Johns Hopkins University. 3/31/2003 Ð 6/30/2003. $16,633.
Principal Investigator. Meta-analysis of the impact of health communication campaigns in developing countries. U.S. Agency for International Development & Johns Hopkins University. 8/1/2001-3/31/2003. $60,518.
Co-Principal Investigator. A Three Year Cooperative Agreement between the US Dept. of Interior, Fish & Wildlife Service, Silvio Conti National Fish & Wildlife Refuge, and the University of Connecticut. 1448-50181-97-J-014. 1/1/97-12/31/99. With S. Broderick & C. Arthur. $357,338.
Co-Principal Investigator. A Formal Impact Evaluation of the Coverts Project. U.S.D.A./CREES. 10/1/96-9/30/98. With S. Broderick. $6125.
Principal Investigator. The Effects of No TV Week in Andover, Connecticut. University of Connecticut Research Foundation. June 1, 1992 - July 15, 1994. $995.34.
Principal Investigator. The Boomerang Effect of Alcohol Warnings. University of Connecticut Research Foundation, May 15, 1992 - May 15, 1994. $853.
Co-Principal Investigator. Political Communication. University Research Foundation Special Innovative Research Grant. With E. Ladd, D. Ferree, & R. Milavsky. June 1, 1990 - December 31, 1993. $27,673.
Co-Principal Investigator. Volunteerism in renewable natural resources education. Pennsylvania State Univ. Sub-contract (USDA-TPSU-UC-EXTF-579), 1990. With S. Broderick. $7100.
Co-Principal Investigator. Volunteerism in forestry. North East Area State and Private Forestry, U.S. Forestry Dept. 1990. With S. Broderick. $2500.
Investigator. U.S. - China Cross-Cultural Survey. East-West Center & Stanford University (5139285). June 1, 1990 - June 1, 1991. $2000.
Principal Investigator. Advertising and cross-cultural convergence. University of Connecticut Research Foundation (1171-000-22-00218-35-389). 1989. $750.
Principal Investigator. AIDS communication in Connecticut. University of Connecticut Research Foundation (1171-000-22-00218-35-379). 1988. $750.
Co-Principal Investigator. Communication and Families in Belize. Markle Foundation & Latin American Studies, Stanford University. 1982. With S. Chaffee & C. Roser.
National Institute on Alcohol Abuse and Alcoholism Special Emphasis Panel. Grant Application Review. December 3, 2004.
CDC Expert Panel On Evaluating Communication Programs And Campaigns, Centers for Disease Control, Atlanta, GA, May 3-4, 2004.
National Institute on Alcohol Abuse and Alcoholism Special Emphasis Panel. Grant Application Review. April 16, 2004.
CDC Youth Media Campaign, Evaluation Consultant Panel, Centers for Disease Control, Atlanta, GA, January 15, 2004.
CDC Youth Media Campaign, Execution and Marketing Activities Assessment Panel, Centers for Disease Control, Atlanta, GA, December 4, 2002.
CDC Youth Media Campaign, Evaluation Consultant Panel, Centers for Disease Control, Atlanta, GA, December 3, 2002.
Expert Panel on the Office of National Drug Control Policy Media Campaign Evaluation, National Institute on Drug Abuse, Bethesda, MD, August 8-9, 2002.
CDC Youth Media Campaign, Evaluation Consultant Panel, Centers for Disease Control, Atlanta, GA, March 26, 2002.
Review Panel for Centers of Excellence in Cancer Communication, National Cancer Institute, Sept.-Dec., 2001.
National Youth Anti-Drug Media Campaign Expert Panel on Evaluation, National Institutes of Drug Abuse, May, 1999.
Ad hoc committee for studies on alcohol advertising and underage youth, National Institute of Alcoholism and Alcohol Abuse, December, 1997.
2006 Consultant & member, Behavior Change Expert Panel, National Bone Health Campaigns, Porter Novelli, Inc., funded by the CDC.
2005-present Member of Media Campaign Advisory Team, National Institute of Drug Abuse media campaign, under SAMHSA/CSAP. Westat, Rockville, MD.
2005 Member, Health Communication Program Research Technical Advisory Group Meeting, Bloomfield School of Public Health, Johns Hopkins University, funded by the US Agency for International Development.
2005 Consultant on College Alcohol Prevention Study, University of Rhode Island. Funded by NIH.
2001-present Consultant on the Youth Activity Campaign evaluation for the Centers for Disease Control (CDC). Member of the evaluation review panel. Member of the scientific review panel. Westat, Rockville, MD.
2003 Academy for Educational Development, Washington, DC. Expert Panel on Gateway Behaviors for the Health Communication Partnership, funded by the US Agency for International Development.
1998, 2002 Consultant & member of Evaluation Review Panel for the evaluation of a National Institute of Drug Abuse media campaign, under SAMHSA/CSAP. Westat, Rockville, MD.
2002 Member of the Fetal Alcohol Syndrome Communication Campaign Plans Board for the Center for Substance Abuse Prevention, National Institute of Drug Abuse. Westat, Rockville, MD.
2000 National Academy of Sciences, Institute of Medicine. Report on diversity and communication campaigns. Contributions published in Chapter 3 of Speaking of Health: Assessing health communication strategies for diverse populations, National Academy of Sciences, 2002.
2000 Boys Town, Nebraska. Consultant on the evaluation of a national infant hearing screening campaign, funded by NIH.
1999-2000 Westat, Rockville, MD. Consultant on the evaluation of a national Folic Acid campaign for March of Dimes & CDC.
1998 Westat, Rockville, MD. Consultant & member of Evaluation Review Panel for the evaluation of a National Institute of Drug Abuse media campaign, under SAMHSA/CSAP.
1986-1999 Cooperative Extension, Connecticut. Coverts Project Evaluation in Connecticut and Vermont. Focus group interviews, evaluation design for state forestry outreach programs, communication advice, and conference organization.
1997-1999 Michigan State University, Dr. Charles Atkin, PI. Robert Wood Johnson Foundation Grant on liquor ads and adolescents.
1997 Women, Law, & Development, Washington, D.C. Trained Ukrainian journalists in democratic interview techniques, contributed to model articles on economically successful women for the USAID program on public education about democratization and market reforms.
1994 Health Technical Services, Inc., Roslyn, VA. Midterm evaluation of Wellstart's international breastfeeding promotion project for USAID.
1993-1994 Khmer Health Advocates, Hartford, CT. Evaluation and research training for media and counseling projects on children and adolescents with post-traumatic stress disorder.
1992-1994 Connecticut Childhood Violence Prevention Center, Hartford Hospital. Evaluation of the Hartford Adolescent Violence Prevention Project.
1990 U.S. Dept. of Education, Fund for the Improvement of Secondary Education. Focus group research on student perceptions of course requirements at the University of Connecticut.
1988 Academy for Educational Development, Washington, D.C. Primary Health Care Technologies Project (PRITECH). Midterm evaluation of Diarrheal Disease Control Program in Senegal.
1987 Academy for Educational Development, Washington, D.C. Taught field research techniques and led fieldwork for francophone West African family planning communication officials, Togo.
1983 KQED-TV, San Francisco. Focus group interviews and audience survey design for public television.
1982 World Affairs Council, San Francisco. Bay Area and the World Project. Content analysis of Bay Area foreign news coverage. Data base design for world news and information resources.
Top Three Paper Award, International Communication Association, Health Communication Division, July, 2002.
Top Three Paper Award, Association for Mass Communication & Journalism, Theory and Methods Division, August, 2001.
Fellow, Academy of Global Economic Advancement, Center for International Business Education and Research, University of Connecticut, October, 1999 - present.
Top Three Paper Award, Association for Mass Communication & Journalism, Theory and Methods Division, August, 1999.
Top Essay Award, International Communication Association, Political Communication Division, 1994.
Visiting Professor, Hebrew University, October, 1993 - January, 1994.
Top Three Paper Award, Association for Mass Communication & Journalism, Theory and Methods Division, August, 1992.
Fellow, The Freedom Forum Foundation, New York, February, 1992.
Magna Cum Laude, B.A., State University of New York at Albany.
Snyder, L.B. (in press) Health communication campaigns and their impact on behavior. Journal of Nutrition Education.
Hayes, A., Slater, M. D., & Snyder, L. B. (Eds.) (2006). Human Communication Research, 32, Special Issue on Multi-Level Modeling in Communication.
Slater, M. D., Snyder, L. B., & Hayes, A. (2006) Thinking and modeling at multiple levels: The potential contribution of multilevel modeling to communication theory and research, Human Communication Research, 32, 375-384.
Snyder, L.B. & Slater, M. D. (2006). In reply. Archives of Pediatric and Adolescent Medicine, 160(8), 858.
Snyder, L.B. (2006). Meta-analyses of mediated health campaigns. In Preiss, R.W., Allen, M. et al. (Eds.) Mass media effects research: Advances through meta-analysis. Hillsdale, NJ: Lawrence Erlbaum Associates.
Snyder, L.B., Fleming-Milici, F., Slater, M., Sun, H., Strizhakova, Y. (2006, January). Effects of alcohol advertising exposure on youth drinking. Archives of Pediatric and Adolescent Medicine, 160, 18-24.
Snyder, L.B. & Cistulli M. (2005). Communication campaigns for chronic and emergency health problems. In Haider, M. (Ed.) Global Public Health Communication: Challenges, Perspectives and Strategies (pp. 297-304). Sudbury, MA : Jones and Bartlett Publishers.
Snyder, L.B., Hamilton, M.A., Mitchell, E.W., Kiwanuka-Tondo, J., Fleming-Milici, F., & Proctor, D. (2004). A meta-analysis of the effect of mediated health communication campaigns on behavior change in the United States. Journal of Health Communication, 9(Supplement 1), 71-96.
Snyder, L.B. (2003). Development communication campaigns. In B. Mody (Ed.), International and Development Communication: A 21st-Century Perspective (pp. 167-188). Thousand Oaks, CA: Sage.
Snyder, L. B. & Le Poire, B. A. (2002). Writing your first successful grant application to conduct communication research., Journal of Applied Communication Research, 30, 321-333.
Snyder, L. B. & Park, C. L. (2002). National studies of stress reactions and media exposure to the attacks. In B. Greenberg (Ed.), Communication and Terrorism (pp. 177-192). Cresskill, NJ: Hampton Press.
Martin, S.E., Snyder, L. B., Hamilton, M., Fleming-Milici, F., Slater, M. D., Stacy, A., Chen, M-J., & Grube, J. W. (2002). Alcohol advertising and youth. Alcoholism: Clinical and Experimental Research, 26 (6).
Snyder, L.B. & Hamilton, M.A. (2002). Meta-analysis of U.S. health campaign effects on behavior: Emphasize enforcement, exposure, and new information, and beware the secular trend. In R. Hornik (Ed.) Public health communication: Evidence for behavior change (pp. 357-383). Hillsdale, NJ: Lawrence Erlbaum Associates.
Kiwanuka-Tondo, J., & Snyder, L.B. (2002). The influence of organizational characteristics and campaign design elements on communication campaign quality: Evidence from 91 Ugandan AIDS Campaigns. Journal of Health Communication, 7, 59-77.
Snyder, L.B. (2001). Development communication campaigns. In Gudykunst, W. & Mody, B. (Eds.). Handbook of International and Intercultural Communication (2nd ed., pp. 457-478). Thousand Oaks, CA: Sage.
Snyder, L.B. (2001) How effective are mediated health campaigns? In R. Rice & C. Atkin (Ed.) Public information campaigns (3rd ed., pp. 181-190). Thousand Oaks, CA: Sage.
Snyder, L.B., Fleming-Milici, F., Mitchell, M., & Proctor, D. (2000). Media, product differences, and seasonality in alcohol advertising in 1997. Journal of Alcohol Studies, 61(6), 896-906.
Snyder, L.B. (2000). Commentary: Mass media interventions may influence health services use. Journal of Evidence-based Healthcare, 4(1), 2.
Broderick, S.H., Milici, F.F., Snyder, L.B., Goff, G.R., & Finley, J.C. (July, August, September, 1999) Reaching private woodland owners through Coverts: How well are we doing? RGS, The Ruffed Grouse Society Magazine, 11 (3), 24-25, 32.
Tyson, C.B. & Snyder, L.S. (1999). The impact of direct mail video. Public Relations Quarterly, 44:1, 28-32.
Broderick, S., Tyson, C.B., Snyder, L.B. (1998). A social marketing approach to landowner education. Journal of Forestry, 96(2), 34-40.
Snyder, L.B. (1996). Technology transfer through cautious eyes. Journal of Communication, 16:3, 183-192.
Snyder, L.B. & Rouse, R. (1995). The media can have more than an impersonal impact: The case of AIDS risk perceptions and behavior. Health Communication, 7, 125-145.
Snyder, L.B. (1995). Book review of The Press and Politics in Israel: The Jerusalem Post from 1932 to the Present, Erwin Frenkel. (Westport, CT: Greenwood, 1994.) Journalism Quarterly, 72:3, 747-748.
Snyder, L.B. (1993). Attitudes towards the Persian Gulf War and news criticalness. In B. Greenberg and W. Gantz (Eds.), Desert Storm and the mass media (pp. 259-269). Cresskill, NJ: Hampton Press.
Watt, J.H., Mazza, M., & Snyder, L. (1993). Agenda setting effects of television news coverage and the effects decay curve. Communication Research, 20, 408-435.
Zhu, J., Watt, J., Snyder, L.B., Yan, J., & Jiang, Y. (1993). Public issue priority formation: Media agenda setting and social interaction. Journal of Communication, 43, 8-29. (Winner of Top Essay Award, Political Communication Division, International Communication Association, 1994.)
Snyder, L.B. & Blood, D.J. (1992). Caution: The Surgeon General's alcohol warnings and alcohol advertising may have adverse effects on young adults. Journal of Applied Communication Research, 20(1), 37-53.
Gunther, A. & Snyder, L.B. (1992). Reading international news in a censored press environment. Journalism Quarterly, 69, 591-599.
Snyder, L.B. & Rouse, R. (1992). AIDS messages and risk: Targeting the urban audience. AIDS Education and Prevention: An International Journal, 4(2), 143-159.
Snyder, L.B. & Broderick, S.H. (1992). Communicating with woodland owners: Lessons from Connecticut. Journal of Forestry, 90(3), 33-37.
Snyder, L.B., Willenborg, B., & Watt, J. (1991). Advertising and cross-cultural convergence in Europe, 1953-1989. European Journal of Communication, 6, 441-468.
Snyder, L.B. (1991). Modeling dynamic communication processes with event history analysis. Communication Research, 18, 464-486.
Snyder, L.B., Roser, C., Chaffee, S. (1991). Foreign media and the desire to emigrate in Belize. Journal of Communication 41(1), 117-132.
Snyder, L.B. (1991). The impact of the Surgeon General's 'Understanding AIDS' pamphlet in Connecticut. Health Communication 3(1), 37-57.
Snyder, L.B. (1991). Designing the message to communicate. In S. Broderick & L.B. Snyder (Eds.) Proceedings of the Volunteerism and Communication in Renewable Natural Resources Conference. Storrs, CT: University of Connecticut, School of Agriculture.
Broderick, S., & Snyder, L.B. (Eds.). (1991). Proceedings of the Volunteerism and Communication in Renewable Natural Resources Conference. Storrs, CT: University of Connecticut, School of Agriculture.
Snyder, L.B. (1990). Channel effectiveness over time and knowledge and behavior gaps. Journalism Quarterly, 67, 875-886.
Roser, C., Snyder, L., & Chaffee, S. (1986). Belize release me, let me go: The impact of U.S. mass media on emigration in Belize. Belizean Studies, 14: 3.
Slater, M. D., Hayes, A., & Snyder, L. B. (Eds.) The Sage Sourcebook of Advanced Statistical Methods for Communication Research.
Snyder, L. B. & OÕConnell, A. A. Event history analysis for communication research. In Slater, M. D., Hayes, A., & Snyder, L. B. (Eds.) The Sage Sourcebook of Advanced Statistical Methods for Communication Research.
Johnson, B. T., Scott-Sheldon, L. A. J., Snyder, L. B., Noar, S. M., & Huedo-Medina, T. Contemporary approaches to meta-analysis of communication research. In Slater, M. D., Hayes, A., & Snyder, L. B. (Eds.) The Sage Sourcebook of Advanced Statistical Methods for Communication Research.
Snyder, L. B. & Park, C. L. Post-traumatic stress disorder symptoms among U.S. adults after the September 11, 2001 terrorist attacks.
Snyder, L.B. Research methods, longitudinal. Research methods, meta-analysis. Ad campaigns, prosocial. Encyclopedia of media, children, & adolescents. Sage Publications.
REPORTS
Snyder, L., Badiane, L, Kalnova, S., & Diop- SidibŽ, N. (2003). Meta-Analysis Of Family Planning Campaigns Advised By The Center For Communication Programs At Johns Hopkins University Compared To Campaigns Conducted And Advised By Other Organizations. Submitted to Johns Hopkins Bloomberg School of Public Health and U.S. Agency for International Development.
Snyder, L., Diop- SidibŽ, N., & Badiane, L. (2003). A Meta-Analysis of the Impact of Family Planning Campaigns Advised by the John Hopkins Bloomberg School of Public Health / Center for Communication Programs 1986-2001. Submitted to Johns Hopkins Bloomberg School of Public Health and U.S. Agency for International Development.
Snyder, L. (2000). Evidence of the Effectiveness of Communication Interventions across Diverse Populations. Report submitted to the Committee on Communication for Behavior Change in the 21st Century: Improving the Health of Diverse Populations, Institute of Medicine, National Academy of Sciences.
Snyder, L., & Simpson, P. (1998). Report on the Ukraine Focus Group Training for Journalists Writing about the Economic Transitions and Women. Submitted to Women, Law, & Development for U.S. Agency for International Development, Women in Development Office and Ukraine Mission for the Ukrainian Market Reform Education Program.
Brown, V., Neumann, C., Sanders-Smith, M, Snyder, L. (1994). Mid-term Evaluation: Wellstart International's Expanded Promotion of Breastfeeding Program. U.S. Agency for International Development, Division of Nutrition & Maternal health, Office of Health & Nutrition.
Snyder, L., & Eisenberg, M. (1993). Evaluation of the Hartford Adolescent Violence Prevention Project. Final Report. Submitted to the Connecticut Childhood Violence Prevention Center, Hartford Hospital.
Snyder, L., & Eisenberg, M. (1992). How Hartford teens perceive peer violence: A report on focus group interviews. Hartford Adolescent Violence Prevention Project, Evaluation Report I. Submitted to the Connecticut Childhood Violence Prevention Center, Hartford Hospital.
Snyder, L. (1990). How freshmen and seniors perceive the general education requirements at the University of Connecticut: A report on focus group interviews. In J. Watt (P.I.) Assessing General Education Outcomes: An institution specific approach, Second Year Technical Report. Storrs: University of Connecticut report to the U.S. Dept. of Education, Fund for the Improvement of Secondary Education (P116B81881-90).
Roberts, R.S., Samb, M.C., Mitchell, M., Diop, D., Snyder, L., & Leye, I. (1988). Combatting diarrheal diseases -- ORT: Mid-course evaluation of the CDD Program. Dakar, Senegal: Ministry of Public Health.
Spain, P. & Snyder, L. (1985). Mass Media and Health Practices evaluation in The Gambia: Process evaluation. Menlo Park, CA: Applied Communication Technologies.
Foote, D., Martorell, R., McDivitt, J.A., Snyder, L., Spain, P.L., Stone, S., & Storey, J.D. (1985). Mass Media and Health Practices Evaluations in The Gambia: A report of the major findings. Menlo Park, CA: Applied Communication Technologies.
Foote, D., Hughes-Lind, L., Kendall, C., Martorell, R., McDivitt, J.A., Snyder, L., Stone, S.M., & Storey, J.D. (1985). Mass Media and Health Practices evaluation in Honduras: Findings from the first two years. Menlo Park, CA: Applied Communication Technologies.
Snyder, L., Kim, J.-I., & Rogers, E. (1985). Health communication in developing countries. Stanford: Stanford University, Institute for Communication Research, for the World Health Organization.
Foote, D., Martorell, R., Snyder, L., & Spain, P. (1984). Mass Media and Health Practices Project evaluation in The Gambia: Findings from the first year. Stanford University, Institute for Communication Research.
Hochheimer, J. & Snyder, L. (1983). Analysis of international news coverage by selected major news media of the San Francisco Bay area. Stanford University and the San Francisco World Affairs Council.
Snyder, L. B., Lapierre, M. A., & Maloney, E. K. (2006, November). Using mass media to improve nutrition: A meta-analytic examination of campaigns and interventions. Paper presented at the annual meeting of the American Public Health Association, Boston, MA.
Cistulli, M., & Snyder, L. (2006). Priming, Repetition, and the Effects of Multiple Messages on Perceptions of a Political Candidate. Paper presented at the annual meeting of the International Communication Association, New York, NY.
Snyder, L. B., & Fleming-Milici, F. (2005, May). Disentangling the influence of peer and parental norms, attitudes, and outcome expectancies on youth drinking behavior: A national longitudinal study. Paper presented at the annual meeting of the International Communication Association, New York, NY.
Snyder, L. B., Fleming-Milici, F., Sun, H., Strizhakova, Y., & Slater, M. (2004, May). A National Longitudinal Study of the Effect of Exposure To Alcohol Advertising On Youth Drinking. Paper presented at the annual meeting of the International Communication Association, New Orleans, LA.
Snyder, L. B., Diop-SidibŽ, N., & Badiane, L. (2003, May). A Meta-analysis of the Effectiveness of Family Planning Campaigns in Developing Countries. . Paper presented at the annual meeting of the International Communication Association, San Diego, CA.
Snyder, L. B., & Park, C. L. (2002, July). Stress and media exposure to the September 11, 2001 attacks. Paper presented at the annual meeting of the International Communication Association, Seoul, South Korea. (Winner of Top Three Paper Award, Health Communication Division.)
Snyder, L.B., & Hamilton, M.A. (2001, August). The role of alcohol advertising in the formation of ideal drinking scenarios among underage youth. Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Washington, D.C., August. (Winner of Top Three Paper Award, Theory & Methodology Division.)
Snyder, L.B. (2001, May). Development communication campaigns: Recent improvement, effectiveness, & issues. Paper presented at the annual meeting of the International Communication Association, Washington, D.C., May.
Snyder, L.B., & Hamilton, M.A. (1999, November). A meta-analysis of U.S. health campaign effects on behavior: The Impact of message factors, exposure, control group trends, and campaign length. Paper presented at the annual meeting of the National Communication Association, Chicago.
Kiwanuka-Tondo, J., & Snyder, L.B. (1999, November). An organizational theory of health communication campaigns: Evidence from the Uganda AIDS Campaign. National Communication Association Annual Conference, Chicago.
Snyder, L.B., & Hamilton, M.A. (1999). When evaluation design affects results: Meta-analysis of evaluations of mediated health campaigns. Association for Education in Journalism and Mass Communication Annual Conference, New Orleans, August. (Winner of Top Three Faculty Paper Award, Theory & Methodology Division.)
Snyder, L.B., Hamilton, M.A., Mitchell, E.W., Kiwanuka-Tondo, J., Fleming-Milici, F., & Proctor, D. (1999). Meta-analysis of health communication campaigns to change behavior: Methodological and behavioral factors affecting success. International Communication Association Annual Conference, San Francisco, May.
Proctor, D. & Snyder, L.B. (1998). Does darker skin in photographs imply guilt? International Communication Association Annual Conference, Jerusalem, Israel, July.
Snyder, L.B. (1996). Defining news events: The U.S. administration, media coverage and people's opinions about the Panama Invasion. International Communication Association Annual Conference, Chicago, May.
Tyson, C.B., Hamilton, M.A., & Snyder, L.B. (1996). The effects of individual and community messages on conservation behavior. International Communication Association Annual Conference, Chicago, May.
Broderick, S.H., Snyder, L.B., & Tyson, C.B. (1996). Selling stewardship within the community: A social marketing approach. Proceedings of the Symposium on the Non-Industrial Private Forest, Seventh American Forestry Congress, Washington, D.C., February.
Broderick, S.H., Snyder, L.B., & Tyson, C.B. (1996). Marketing good forestry: Getting the right people to understand. Northeast Society of American Forestry Conference, Lowell, MA, March.
Snyder, L.B., Hamilton, M.A., & Blood, D.J. (1995). It's exciting! The appeal of alcohol advertising and warnings to young adults. International Communication Association Annual Conference, Albuquerque, NM, May.
Snyder, L.B. (1994). Turning off the tube: Long-term changes in adult viewing and attitudes due to a critical viewing intervention. Association for Education in Journalism and Mass Communication, Atlanta, August.
Eisenberg, M., Snyder, L., Lapidus, G., Miller, S., Burke, G., & Zavoski, R. (1994). The culture of fighting among inner city teens. Society for Applied Anthropology Annual Conference, Cancun, Mexico, April.
Eisenberg, M., Snyder, L., Lapidus, G., Miller, S., Burke, G., & Zavoski, R. (1993). The culture of fighting. American Public Health Association Annual Conference, San Francisco, November.
Blood, D. & Snyder, L.B. (1993). Why warnings boomerang: The failure of the Surgeon General's alcohol warnings to affect young adults. International Communication Association Annual Conference, Washington D.C., May.
Watt, J., Mazza, M., & Snyder, L.B. (1993). The remembrance of coverage past: Agenda setting effects of television news coverage and the effects decay curve. Association for Education in Journalism and Mass Communication, Montreal, August. (Winner of Top Paper Award, Theory and Methodology Division.)
Snyder, L.B. & Rouse, R. (1992). The media do not have only an impersonal impact: The case of AIDS risk perceptions and behavior. International Communication Association Annual Conference, Miami, May.
Blood, D.J. and Snyder, L.B. (1991). Caution: The Surgeon General's alcohol warnings and alcohol advertising may have adverse effects on young adults. International Communication Association Annual Conference, Chicago, May.
Snyder, L.B. & Rouse, R. (1989). The effect of risk on inner-city residents responses to AIDS. Speech Communication Association Annual Conference, Pre-conference on AIDS, San Francisco, November.
Hamilton, M. & Snyder, L. (1989). Modes, functions, forms, and voicing in conscious thought. Speech Communication Association Annual Conference, San Francisco, November.
Snyder, L.B., & Willenborg, B. (1989). Advertising and cross-cultural convergence. Conference on Culture and Communication, Oct. 4-7, Philadelphia, PA.
Snyder, L.B., Anderson, K. and Young. D. (1989). AIDS communication, risk, knowledge, and behavior change: A preliminary investigation in Connecticut. International Communication Association Annual Conference, San Francisco, May.
Snyder, L.B. (1988). The national AIDS campaign in the USA: An evaluation in Connecticut. International Association for Mass Communication Researchers, Bi-Annual Conference, Barcelona, Spain, July.
Snyder, L.B. & Gunther, A. (1988). Reading international news in a censored press environment. International Communication Association Annual Conference, New Orleans, May.
Snyder, L.B. (1987). Combatting diarrheal disease in The Gambia. African Studies Association Annual Conference, Denver, November.
Snyder, L.B. (1987). People learn the message when you stick it on the wall: Comparing mass media, interpersonal channels, and incentives in an oral rehydration campaign in The Gambia. National Conference on International Health, Washington D. C. June.
Snyder, L.B. (1987). UNESCO-sponsored community media in Kenya: Political and organizational deterrents to community participation. International Communication Association Annual Conference, Montreal, May. Panel organizer & contributor.
McDivitt, J.A., Snyder, L.B., and Touchette, P.E. (1986). Learning and forgetting from a multimedia health campaign: Patterns of acquisition and retention of knowledge and behavior among rural women in Honduras and The Gambia. International Communication Association Annual Conference, Chicago, May.
Snyder, L. and Torrey, N. (1985). Communication needs in a changing rural environment: Gambian women. African Studies Association Annual Conference, New Orleans, November.
Snyder, L. and Foote, D. (1983). First year findings from the evaluation of the Mass Media and Health Practices Projects. Northwestern University Conference on Communication and Development, Chicago, October.
Snyder, L., Roser, C. and Chaffee, S. (1983, May). Belize release me, let me go: Mass media and migration in Belize. International Communication Association Annual Conference, Dallas, TX.
Matthew Lapierre, M., Snyder, L., DÕalessandro, N. (2006). Children and trade characters: recall, liking, and behavioral outcomes. Poster presented at the annual meeting of the International Communication Association, New York, NY.
Snyder, L.B. (2006, April 20). Center for Health Communication and Marketing. Poster presented at the Annual Health Protection Research Initiative Grantees Meeting, Centers for Disease Control. Atlanta, GA.
Snyder, L.B. (2005, December). Differences in the impact of beer, liquor, & wine advertisements on youth drinking. Poster session presented at the annual meeting of the American Public Health Association, Philadelphia, PA.
Snyder, L. B., Fleming-Milici, F., Sun, H., Strizhakova, J., & Slater, M. (2004, November). The effect of alcohol advertisements on youth drinking. Poster session presented at the annual meeting of the American Public Health Association, Washington DC.
Snyder, L. B., Fleming-Milici, F., & Sun, H. (2003, June). The effect of alcohol magazine advertisements on youth drinking. Poster session presented at the annual meeting of the Research Society on Alcohol, Fort Lauderdale, FL.
Snyder, L. B. & Park, C. L. (2002, June). The effect of the September 11th terrorist attacks on drinking in a national sample. Poster session presented at the annual meeting of the Research Society on Alcohol, San Francisco, CA.
Snyder, L.B., Hamilton, M., Fleming-Milici, F., & Slater, M. (2002, June). The effects of exposure to liquor and other alcohol advertising on youth drinking. Poster session presented at the annual meeting of the Research Society on Alcohol, San Francisco, CA.
Snyder, L.B. & Hamilton, M.A. (2000, November). Meta-analysis of U.S. health campaign effects on behavior: Emphasize enforcement, exposure, and new information, and beware the secular trend. Poster session presented at the annual meeting of the American Public Health Association, Boston.
Snyder, L.B.,Fleming-Milici, F., & Zhao, S. (2000, June). Reasons to not drink and drinking behavior among youth. Poster session presented at the annual meeting of the Research Society on Alcohol, Denver.
Snyder, L.B. & Proctor, D. (2000, June). Drinking behavior, social expectancies, & beliefs among African American youth. Poster session presented at the annual meeting of the Research Society on Alcohol, Denver.
Snyder, L.B., Hamilton, M.A., Mitchell, E.W., Kiwanuka-Tondo, J., & Fleming-Milici, F. (1999, November). Meta-analysis of mediated health communication campaigns to change behavior. Poster session presented at the American Public Health Association Annual Conference, Chicago.
Snyder, L.B., Fleming-Milici, F., Mitchell, M., & Proctor, D. (1999, June). Media, product differences, and seasonality in alcohol advertising. Poster session presented at the annual meeting of the Research Society on Alcohol, Santa Barbara.
Snyder, L.B. and Fleming-Milici, F. (1999, June). How young people categorize alcohol. Poster session presented at the annual meeting of the Research Society on Alcohol, Santa Barbara.
Snyder, L. Kotz, J., LaPierre, M., Malony, E., Fuhrel, A., & OÕNeal, M. (2006, November). The Center for Health Communication and Marketing: Education-Entertainment Approaches for Reaching Urban Youth. Presentation at the National Communication Association Annual Conference, San Antonio, TX.
Snyder, L. (2006). Exposure. Roundtable on measuring media exposure in the ÒInformation AgeÓ: Conceptual and measurement challenges in the 21st Century. Presented at the annual meeting of the International Communication Association, New York, NY.
Snyder, L. B., Fleming-Milici, F., Sun, H., Strizhakova, Y., & Slater, M. (2004, June). A National Study Of The Effects Of Alcohol Advertising On Youth Drinking Over Time. Paper presented at the annual meeting of the Research Society on Alcohol, Vancouver, Canada.
Snyder, L.B., Hamilton, M., Fleming-Milici, F., & Slater, M. (2001, June). The effect of alcohol ads on youth 15-26 years old. Paper presented at the annual meeting of the Research Society on Alcohol, Montreal.
Snyder, L.B., & Hamilton, M.A. (2000, June). Campaign effects on health behaviors: What we know so far. Presentation at the International Communication Association Annual Conference, Acapulco, Mexico, June.
Snyder, L.B., Hamilton, M.A., Mitchell, E.W., Kiwanuka-Tondo, J., Fleming-Milici, F., & Proctor, D. (1999). The Effectiveness of Mediated Health Communication Campaigns: Meta-Analysis of Differences in Adoption, Prevention, and Cessation Behavior Campaigns. Paper presented at the Eastern Communication Association Annual Conference, W. Virginia. April.
Snyder, L.B. (1998). The effects of television liquor advertisements. Presentation at the National Communication Association Annual Conference, New York, November.
Hamilton, M.A., & Snyder, L.B. (1997). Attitudes toward alcohol. Presentation at the National Communication Association Annual Conference, Chicago, November.
Snyder, L.B. (1997). What you need to know about alcohol ads to counter them. Presentation at the International Communication Association Annual Conference, Montreal, May.
Snyder, L.B. (1990). Designing the message to communicate. Paper presented at the Volunteerism and Communication in Renewable Natural Resources Conference, E. Windsor, CT, October.
Snyder, L.B. (1990). Critical news consumption. Paper presented at the International Communication Association Annual Conference, Dublin, Ireland, June.
Chu, G., Chaffee, S., Ju, Y., and Snyder, L. (1989). Communication and cultural change in Asia. Presentation at the International Communication Association Annual Conference, San Francisco, May.
Snyder, L. (1985). Overview: Communication issues in Sub-Saharan Africa. Paper presented at the Annual African Studies Conference of the Stanford-Berkeley Joint African Studies Conference, Stanford University, May. Panel organizer & contributor.
Chaffee, S., Snyder, L. and Roser, C. (1982). Television in Belize. Paper presented at the Flow of Messages, Flow of Media in Latin America Conference, Stanford University, December.
Snyder, L. B. (2007, January 16). Comparing Approaches to Communication for Cancer Prevention: Observations from a Meta-analysis of Nutrition Interventions and other Research. University of Pennsylvania, Annenberg School of Communication.
Snyder, L.B. (2006, November 28). Social Marketing. Presented as part of the panel, Social Marketing: Can Consumer Marketing Tactics Work on Social Issues? at Wesleyan University, Middletown, Connecticut.
Snyder, L.B. (2006, April 3). Effects of alcohol advertising exposure on drinking among youth. U.S. Congressional staff briefing on alcohol advertising. Washington, D.C.
Snyder, L.B. (2006, March 10). Effects of alcohol advertising exposure on drinking among youth. Presented to the California Legislature, Senate Select Committee on Children, Youth, and Families hearing, Under the influence: Underage drinking and the effects of alcohol marketing on youth. San Diego, CA.
Snyder, L.B. (2005, July 15). Health communication campaigns and their impact on behavior. Diet & Communication Workshop, National Cancer Institute. Bethesda, MD.
Snyder, L.B. (2005, January 17). The effects of alcohol advertising on youth drinking over time. Presented to the National Association of Attorneys General, Chicago, Il.
Snyder, L.B. (2003, June 11). The effectiveness of mass communication for counter-marketing. Presented to the Tobacco Countermarketing Workshop, sponsored by Centers for Disease Control and Legacy Foundation, New York City.
Snyder, L.B. (2003, April 25). Meta-analysis of the effectiveness of Communication Campaigns by the Center for Communication Programs, Johns Hopkins University. Baltimore, MD, Johns Hopkins University.
Snyder, L.B. (2002, April 2). Diffusion of innovations lessons learned and future opportunities. Presented to the symposium, Forty years of Diffusion of Innovations: Its utility and value in public health, George Washington University.
Snyder, L.B. (2001, October 4-5). Meta-analysis of the impact of some evaluation designs issues on the ability to detect campaign effects. Presented at the seminar Evaluating the impact of communication programs, Johns Hopkins University, Center for Communication Programs, Elkridge MD.
Snyder, L.B. (2001, September 18). Aim for 9% change: Generalizations about the effectiveness of mass mediated heath communication campaigns from meta-analyses. Presented to the University of Rhode Island, Center for Cancer Prevention.
Snyder, L.B. (2001, September). How media affect youth alcohol use. Invited workshop presentation sponsored by the Substance Abuse and Mental Health Services Administration / Center for Substance Abuse Prevention. Conducted at the annual meeting of the National Prevention Network, Charlotte, NC.
Snyder, L.B. (2000, June 6.) How effective are U.S. Mediated health communication campaigns? Lessons from meta-analysis. Presented to the Centers for Disease Control, Atlanta.
Snyder, L.B. (1998, October 7.) When are health campaigns more likely to succeed? Emerson College.
Snyder, L.B. (1993, November 23.) When are people critical of the news? Presented to Hebrew University, Israel, Communication Department.
Snyder, L.B. (1992, January.) News criticalness and the Persian Gulf War. Presented at Stanford University, Communication Department.
Snyder, L.B. (1988, October 26.) Using communication to improve world health. Presented to Hartford Colloquium Consortium, University of Hartford.
Snyder, L.B. (1988, May 5.) Programs, communication campaigns, and infrastructure for development: How might we accomplish sustained changes? Presented at the Five Colleges Seminar in Communication, University of Massachusetts, Amherst.
Snyder, L.B. (1988, January.) Effective health channel strategies in The Gambia. Presented to the University of Wisconsin, Madison, Agricultural Journalism Department.
Snyder, L.B. (1987, July.) Public communication campaigns. Presented at National Chengchi University, Taipei, Taiwan, Graduate School of Journalism.
COMS 102 Process of Communication
COMS 208 Communication and Change
COMS 212 Internship
COMS 218/ COMM 215 Communication Strategies & Research / Communication Campaigns
COMM 300 Health Communication
COMS 301/ COMM 315 Communication Campaigns (graduate)
COMS 325 / COMM 305 Theory Construction & Research Design (graduate)
COMM 330 Mass Media Effects (graduate)
COMS 371 / COMM 331 Mass Media Seminar. Topics: Socialization, Micro & Macro Issues, Cognitive Processes (graduate)
2000 Fontys University, The Netherlands Communication Campaigns
1985 Stanford University (Teaching Fellow)
Comm 251 Communication and Development (graduate)
Comm 100 Editorial Techniques I
1983-86 Stanford University (Teaching Assistant)
Comm 319 Data Analysis (Doctoral)
Comm 200 Editorial Techniques I (Graduate)
Comm 1 Mass Communication and Society
Focus group methodology.
May, 1994. Development & Management Training Programs, Center for International Community Health Studies (CICHS), UConn Health Center. 2 days.
Nov. 1995; April, 1995; April, 1993; April 1992. Seminar on Evaluation Research, CICHS, UConn Health Center. 2 days.
August, 1991. Seminar on project evaluation for francophones. UConn, Storrs, 1 day.
Qualitative research.
October, 1991. Seminar on curriculum design, CICHS, UConn Health Center. 1 1/2 days.
October, 1990. Seminar on health project management, CICHS, UConn Health Center. 1 day.
Democratic journalism.
October, 1997. Ukraine Focus Group Training for Journalist Writing about the Economic Transitions and Women. U.S. Agency for International Development, Women in Development Office and Ukraine Mission for the Ukrainian Market Reform Education Program. 5 days.
Development communication.
June, 1994. Seminar on Development and Management Training Programs, CICHS, UConn Health Center, Farmington, CT. 1 day.
July, 1990. Seminar on project management for francophones, UConn, Storrs, July. 1/2 day.
Selling your message: Lessons from ORT programs.
October 19, 1988. Child Survival Course for International Public Health Managers, Management Sciences for Health, Boston. 1/2 day.
Field research techniques for family planning communication.
September, 1987. Family Planning Seminar, Lome, Togo. 2 weeks.
Member, Curriculum Committee, Ph.D. in Public Health, Social & Behavioral Health Sciences concentration. 2005-present.
Member, Advisory Committee member, Center for Survey Research & Analysis 2005-present.
Member, Advisory Committee member, Roper Center for Public Opinion Research, 2002-present.
Member, Executive Committee, Center for Health Intervention & Prevention, 2001-present.
Reviewer, Center for Health/HIV Intervention and Prevention, research reinvestment capital funds proposals, mentoring reviews. Fall, 2002, 2006.
Member, Task Force on Urban Health, Center for Public Health & Health Policy, 2005-present.
Member, College of Liberal Arts & Sciences Undergraduate Council. 2004-present.
Member of Steering Committee and Chair of the Public Disclosure Committee, New England Association of Schools and Colleges Reaccredi